Client
Dorsia
Overview
As Dorsia expanded its member experience, the team sought to create a physical artifact that reflected the brand’s cultural cachet and exclusivity. The challenge was to design a collectible-quality card pack that felt both tactile and elevated — one that celebrated Dorsia’s premium restaurant partners while reinforcing the brand’s luxury identity through thoughtful systems design and print execution.
Client
Dorsia
Industry
Tech-hospitality
Service
Branding
Package Design
Tools
Figma, Fresco, Illustrator, Blender
The Challenge
The deliverable was a 52-asset card pack system, inspired by the structure of a traditional four-suit deck. The work involved tactile brand exploration, additive systems thinking, layout for print production, and collaboration across design and strategy. I used Figma to build and iterate the system, working closely with teammates and senior designers to ensure clarity, consistency, and visual richness across every asset.
The Solution
The final design system delivered a refined, collectible card experience that embodied the exclusivity of Dorsia membership. Each card featured a custom hand-drawn illustration representing one of Dorsia’s premium restaurant partners — transforming the deck into a visual celebration of the brand’s partner network. The system emphasized elegance, cohesion, and functionality, balancing editorial depth with tactile delight.
The Result
Unique product offering and ROI for customers. Elevates branding and incentives customers to pay for our top tier membership plan.
