Client
Leku
Overview
I was commissioned to lead the creative development of a refreshed brand identity spanning digital and physical touchpoints. This included art direction, design strategy, and implementation across the website, menu system, and environmental graphics such as signage and neighborhood banners.
Client
Leku
Industry
Food & Beverage
Service
Graphic Design
Branding
Strategy
Tools
Illustrator, Figma, Premiere Pro
The Challenge
Leku, a fine dining restaurant nestled within Miami’s Rubell Museum, was undergoing a transformation into Leku Fish & Garden, introducing a new Basque-inspired menu under Chef Carlos Garcia. Despite its culinary excellence and cultural setting, Leku struggled to stand out in a saturated food and beverage market, lacking a clear visual identity to communicate its renewed concept and attract a broader audience.
The Solution
The rebrand positioned Leku Fish & Garden as a coastal-forward, high-concept dining destination. Through a refined visual language and contextual storytelling, the new identity highlighted the restaurant’s uniqueness, supported its evolving culinary narrative, and fostered a deeper connection with both local patrons and international visitors.
The Result
Features in WorldRedEye, Miami Herald, Eater, Miami New Times.
