The project encompassed a comprehensive brand system: primary and secondary logo sets, a nuanced color palette, typographic hierarchy, and guidelines for imagery, layout, and iconography. Beyond the graphic identity, the scope included the creation of a signature drink—the Strawberry Thief Matcha, named after Morris’s famed textile pattern—and the design and fabrication of miniature high-backed chairs inspired by Gustav Stickley and Charles Rennie Mackintosh. To bring the interior environment to life, my partner also hand-illustrated a bespoke wallpaper pattern, echoing Morris’s intricate botanical motifs and serving as a focal decorative element within the café. Research began with a deep dive into William Morris’s patterns and the philosophies of the broader Arts and Crafts movement. I analyzed the furniture forms of Gustav Stickley and the iconic high-backed chairs of Charles Rennie Mackintosh to guide the physical design elements. In parallel, I developed a modular brand system in Figma, defining logos, type hierarchy, and a natural color palette referencing Morris’s original dyes. Prototyping included laser-cut wood components and hand-applied upholstery for the miniature chairs. For the interior, I created a hand-drawn wallpaper pattern using ink and watercolor, translating botanical motifs into a repeatable design that echoed Morris’s textile work. The result is a holistic brand world where every detail—from drink concept to decorative motif—reflects the value of handcraft.